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Innovation in Streaming
A New Way to Deliver the News

Bloomberg, a global leader in business and financial information, utilises BoltOS technology to launch dedicated streaming channels with immersive features for each of its shows – covering over 14,000 minutes of daily streaming on Bolt+. This move further elevates the award-winning repertoire of content that Bloomberg is renowned for, significantly increasing viewer engagement and expanding audience reach.

What they needed

Bloomberg is exploring innovative ways to enhance its news delivery and audience engagement on modern media platforms.

A way to stand out in a crowded streaming market

A way to expand diversity and immersiveness of streaming for users

A way to elevate the user experience for all

Why BoltOS ?

Bloomberg partnered with BoltOS due to its ability to integrate live streaming with enhanced interactivity, allowing it to not just reach, but actively engage a global audience in real-time, for the first time. BoltOS’s innovative approach to immersive streaming was perfectly aligned with Bloomberg’s goal to transform how they wanted to elevate the Bloomberg viewing experience.

“The partnership with Bolt+ marks a significant milestone in our mission to bring high-quality, reliable news to viewers worldwide. Through the innovative features on Bolt+ and BoltChain, we’re not just sharing content. We’re directly engaging with our audience in a way that’s both meaningful and rewarding. This partnership represents a leap forward in news dissemination and audience engagement.”

Sophia Yuen

Head of Video and Audio at Bloomberg

The BoltOS Solution

Stand Out in a Crowded Market

Bolt+ integrates directly into Hisense TVs, providing unique immersive features across its streaming platform, such as Chat, Shop, Read and AI.

Expand Content Diversity

Bolt+ offers a wide range of live streaming content including sports, news, gaming and entertainment, which broadened Hisense’s content offerings and appeal to a diverse audience.

Elevate Audience Experience

Bolt+ enhances the standard viewing experience by introducing immersive features such as real-time interaction, audience participation, programmatic advertising, and extensive content revenue options for all.

Result

The collaboration with Bolt+ is revolutionising Bloomberg’s approach to news delivery, and elevating the immersive viewing experience for more viewers globally.

By offering dynamic, interactive, and personalised viewing options, Bloomberg is not only expanding its audience but also setting a new standard in news broadcasting, positioning itself at the forefront of media innovation.

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