Bloomberg

Innovation in Streaming
A New Way to Deliver the News

Bloomberg, a global leader in business and financial information, utilises BoltOS technology to launch dedicated streaming channels with immersive features for each of its shows - covering over 14,000 minutes of daily streaming on Bolt+. This move further elevates the award-winning repertoire of content that Bloomberg is renowned for, significantly increasing viewer engagement and expanding audience reach.

What they needed

Bloomberg is exploring innovative ways to enhance its news delivery and audience engagement on modern media platforms.
Innovative
Content Delivery
Immersive
Engagement
Inclusive and Collaborative Product Implementation
Bolt
Why Bolt 03

Why BoltOS ?

Bloomberg partnered with BoltOS due to its ability to integrate live streaming with enhanced interactivity, allowing it to not just reach, but actively engage a global audience in real-time, for the first time. BoltOS’s innovative approach to immersive streaming was perfectly aligned with Bloomberg’s goal to transform how they wanted to elevate the Bloomberg viewing experience.
“The partnership with Bolt+ marks a significant milestone in our mission to bring high-quality, reliable news to viewers worldwide. Through the innovative features on Bolt+ and BoltChain, we're not just sharing content. We're directly engaging with our audience in a way that's both meaningful and rewarding. This partnership represents a leap forward in news dissemination and audience engagement.”
Sophia Yuen

Head of Video and Audio at Bloomberg

The BoltOS Solution

Solution 04

Innovative Streaming Technology, powered by AI

Bloomberg leverages Bolt+’s advanced streaming technology, such as low latency, the usage of relay servers to optimise streaming delivery, and deep learning-based video compression algorithms for bandwidth-constrained markets. This ensures that Bloomberg’s content is more dynamic and accessible than ever before.
Solution 05

Interactive Engagement

The immersive capabilities of Bolt+ enable viewers to engage directly with Bloomberg’s streams, which dramatically enhances the collective viewing experience on Bolt+. Viewers are able to stream and take actions on the content in real time, such as reading articles linked to the stream, asking BoltAI about the content they are watching, or purchasing add-ons (such as a Bloomberg Premium subscription) to compliment the viewing experience.
Solution 06

Inclusive and Collaborative Product Implementation

BoltOS works closely with key management at Bloomberg on collaborative solutions to transform the future of immersive streaming. This includes a new feature, Rewards, that is powered by blockchain technology, which rewards viewers for their participation on Bloomberg streams.

Result

The collaboration with Bolt+ is revolutionising Bloomberg’s approach to news delivery, and elevating the immersive viewing experience for more viewers globally.

By offering dynamic, interactive, and personalised viewing options, Bloomberg is not only expanding its audience but also setting a new standard in news broadcasting, positioning itself at the forefront of media innovation.

Let’s talk.

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