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Accelerating Race Day Engagement

In the competitive world of endurance racing, Sports Advantage, a new market leader in connecting sports teams with potential sponsors, has partnered with BoltOS to elevate the viewing experience of the Dubai Hankook 24H Race. Utilising innovative multistreaming services, this collaboration effectively showcased the FACH AUTO TECH motorsports racing team, offering unprecedented interactive access for fans worldwide.

What they needed

Sports Advantage was looking to maximise brand exposure for FACH AUTO TECH in a cost-effective manner, overcoming the limited coverage typically available at the Dubai 24H Race through official coverage.

A way to stand out in a crowded streaming market

A way to expand diversity and immersiveness of streaming for users

A way to elevate the user experience for all

Why BoltOS ?

Sports Advantage chose BoltOS for its ability to offer multistreaming capabilities and immersive features, enabling FACH AUTO TECH to create a unique and engaging viewing experience that was not possible through traditional race coverage. Bolt+ provided the perfect platform to showcase its team’s prowess and behind-the-scenes action, all without the high costs and limited features associated with traditional media broadcasting.

“The pilot race showcased interactive features, moderated feeds, behind-the-scenes content from FACH AUTO TECH, and car POV feeds incredibly well. This approach would be the highlight of the entire Hankook Endurance Season.”

Erik Naeser

Head of Operations and Legal, Sports Advantage

The BoltOS Solution

Stand Out in a Crowded Market

Bolt+ integrates directly into Hisense TVs, providing unique immersive features across its streaming platform, such as Chat, Shop, Read and AI.

Expand Content Diversity

Bolt+ offers a wide range of live streaming content including sports, news, gaming and entertainment, which broadened Hisense’s content offerings and appeal to a diverse audience.

Elevate Audience Experience

Bolt+ enhances the standard viewing experience by introducing immersive features such as real-time interaction, audience participation, programmatic advertising, and extensive content revenue options for all.

Result

This collaboration not only increased the team’s visibility and fan engagement, but also demonstrated a scalable, cost-effective model for sports broadcasting that could significantly impact future sports marketing and sponsorship strategies.

The innovative approach provided by Bolt+ positioned FACH AUTO TECH as a forward-thinking brand in motorsports, attracting new fans and potential sponsors.

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