A global race audience was watching, but not participating.
The Hankook 24H Dubai endurance race had strong global fan interest and was broadcast through the Bolt+ world feed.
The race needed a way to move beyond passive viewing: giving fans access to more perspectives, direct interaction with teams and a pathway towards merchandise.
What they needed
Three gaps stood between a watching audience and a participating one.
One-way viewing
The world feed provided a single perspective.No direct team interaction
Fans could not participate with the teams they followed.Disconnected commerce
Merchandise existed, but there was no direct path from viewing to purchase.The objectiveTurn the live broadcast into an interactive experience where audience attention could become measurable participation and commercial action.
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Why BoltOS?
Sports Advantage chose BoltOS for its ability to offer multistreaming capabilities and immersive features, enabling FACH AUTO TECH to create a unique and engaging viewing experience that was not possible through traditional race coverage. Bolt+ provided the perfect platform to showcase its team's prowess and behind-the-scenes action, all without the high costs and limited features associated with traditional media broadcasting.
"The pilot race showcased interactive features, moderated feeds, behind-the-scenes content from FACH AUTO TECH, and car POV feeds incredibly well. This approach would be the highlight of the entire Hankook Endurance Season."
The BoltOS Solution
BoltOS turned the race into a two-way fan experience, combining additional race perspectives, live interaction and commerce into one experience.
Streaming
Bolt+ carried the world feed alongside two dedicated in-car feeds, giving fans more ways to experience the race.
Engagement
Live chat, hosted by team ambassadors, became the primary activity centre.
Commerce
A shop module connected fans directly from the experience to team merchandise pages.
- One world feed
- No team interaction
- No additional perspectives
- No direct path from viewing to purchase
- Multiple race perspectives
- Ambassador-led live chat
- Direct team interaction
- Chat-to-shop pathway
Result
The first interactive experience generated deep engagement and strong commercial action.
- Views
- 477
- Unique active users
- 222
- Average session length
- 29m 06s
- Chat messages
- 601
- Click-throughs
- 259
- Click-through rate on total views
- 54%
The standout signalChat messages exceeded total views.
The experience generated repeated participation rather than simply one-off viewing, while the shop pathway created a direct connection between fan engagement and merchandise. A 54% click-through rate on total views provides a strong commercial proof point from a single live event.
What this proves
Live sport can connect fan participation directly to commercial action.
Deeper engagement
Additional perspectives and live interaction gave fans reasons to stay and participate.
Repeat participation
601 chat messages from 477 views demonstrate engagement beyond passive viewing.
Commercial action
The shop pathway created a direct route from fan interaction to team merchandise.
BoltOS can turn live sports broadcasts into interactive, sponsor-ready and revenue-connected experiences, without requiring the broadcast itself to become the destination for every commercial action.
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