Pitch Perfect

It was a jam-packed month of sport this July where Bolt+ made its mark in the competitive world of sports broadcasting by successfully airing the Women’s Baseball and Softball World Cup. Thanks to a strategic partnership with The Dooya Media Group, our immersive streaming platform brought the Women’s Softball World Cup Finals in Italy and the Women’s Baseball World Cup Finals in Canada to audiences worldwide. Bolt+’s interactive features, multi-platform approach and free access are key features that aided a unique and successful streaming experience for all. 

First dip into Live Softball and Baseball

In a surprising move that delighted baseball and softball fans globally, Bolt+ secured the rights to broadcast the Women’s Baseball and Softball World cup live and at no cost to viewers. This bold strategy marked Bolt+’s entry into the competitive sports streaming arena, offering unprecedented access to the prestigious international tournament. Bolt+ kept fans in the loop across multiple platforms, delivering lineup information and updates through Twitter, Instagram and Bolt’s internal home feed, ensuring supporters never missed a beat of the World Cup action.

By providing free coverage, Bolt+ not only expanded its user base but also significantly boosted the visibility of Women’s softball and baseball on a global scale. The decision to advertise this high-profile event without subscription fees demonstrated Bolt+’s commitment to growing its platform whilst simultaneously promoting women’s sports, setting a new precedent in the media and streaming industry. 

Bolt +’s World Cup Coverage continued to resonate on social media even after the events concluded. Notably, the softball showed remarkable growth with 44,194 impressions, 2,716 likes and 2,703 retweets on Twitter. Furthermore, the Baseball metrics, gathered soon after the tournament’s end, reflected 35,117 impressions, 851 likes, and 309 retweets. On Instagram, Softball garnered 499 total engagements, with 252 likes on reels and 160 on stories. Baseball slightly edged ahead with 542 total engagements, including 362 likes on reels and 133 on stories. On our internal feed on Bolt+, the softball coverage scored an impressive 4,277 views, sparking 2,063 live chat interactions among fans. Meanwhile, the baseball hit it out of the park with a whopping 8,520 views, generating 1,695 live chat discussions. These figures demonstrate the growing success of Bolt+ on these platforms in creating engaging visual content for both sports, with reels proving particularly popular among baseball fans. 

An Immersive Community: Fans Talk In Real Time

Tensions were high in both finals as the mighty USA met the fearless Japan team in what were thrilling but nail-biting games. Bolt’s innovative live chat feature meant that fans across the globe were able to converge in real-time chat spaces, creating a virtual stadium atmosphere. Bolt’s unique interactive platform enabled viewers to share instant reactions, discuss plays, and connect with fellow enthusiasts, bridging geographical divides. The live chat functionality transformed passive watching into an engaging, communal event, where fans could debate strategies, celebrate victories, and commiserate over losses together. 

Bridging the gap between fans…

This social aspect of Bolt+’s coverage not only enhanced viewer engagement but also fostered a sense of global community around women’s softball and baseball. By merging live sports with instantaneous social interaction, Bolt+ is effectively changing the paradigm of how international sporting events are consumed and experienced in the digital age. 

Be sure to follow our Twitter Page for latest events and future events like this: x.com/boltplus